Podcasts in Business Marketing.
Business has been transformed by the internet a great deal and when you start a business you need to think of ways to integrate digital business platforms to make I easy for you to reach the goals you have set. Podcasts are audio files which can be streamed or downloaded and are basically for entertainment. Today podcasts are marketing solutions for businesses both big and small. There are many reasons supporting why you need to use podcasts as a marketing solution to place your business in a position to command the market.
A video of an advert will have you taking a minute to watch it if it is interesting, video marketing has high returns on investments for the simple reason of being engaging. For various reasons not every business owner has the equipment, the skill and knowhow to shoot quality videos for marketing purposes and that’s where podcasts come in. Podcasts are not a lot of work and with companies that have specialized in the making of podcasts all you need is to give a narration over the phone or alternatively you could go to the studio and they will do the rest of the work to give you a good podcast. The beauty of podcasts is that they are spread to many potential customers because people on the web with the same interest will share widely. A potential customer does not have to have the audio file about your business products and business to be interested in what your business has to offer, they could hear it on another devoice that is not theirs and that way reach out to you.
Generating quality leads is another advantage of podcast, quality podcast will attract customers who are serious about doing business with you in addition to that you get to retain your older customers as they have no reason to leave when they hear what they want to from you. Apart from involving less work, podcasts are cheap to make, you just need a good microphone and you can use cheap editing software and equipment to come up with a good audio file that will work well in driving traffic your way. Hiring a service to make and polish your podcast for you is another option that comes affordable as well, you can have other websites host your podcast especially those with many subscribers . Listeners out there will have no issue subscribing to your series of podcast if you are offering good content for them. This way you cement your relationship with the customer and you will retain them for as long as you are in business. You also get to improve your public speaking skills as you will edit out any mistakes that you make and you get to be free flowing at it.
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